There is always a first time for everything, in this case it is my first publication in this blog, a new challenge with great travel companions. Since 2005 I am writing a personal blog about shoes, which, by way of introduction, will help to introduce thematization in hotels and their connection with fashion and the firms that are a part of it.
According to the Royal Spanish Academy, fashion, is the mode or custom in vogue over a period of time, or in a specific country, especially suits, fabrics and ornaments, mainly recently introduced.
I think of fashion and hotels and one of the first things that comes to mind is the Fashion Weeks that take place around the world, not only because of the visitors who attend but more for the presentations and even fashion shows that usually take place in hotel reception rooms at this time and everything that goes with it.
The big luxury firms think of that and their interest in diversifying their business to make it more attractive to the end user, with clearly defined profile that seeks to do more than flaunt their shoes and live for example according to the style of the Ferragamo family.
It gives the client the option of “experiencing” a brand in its full extension.
The list could be broader, but if I think examples the ones that stand out are:
1. Hotel(s) that I would call “lifestyle”: Armani Hotels
3. Thematize only an area and here perhaps one could put other options, but I want to give the example of a specific reception room by appointment only done by luxury shoe designer Patricia Rosales in the Hotel Park Hyatt Vendome.
One of the characteristics that I would emphasize for each of these distinctive combinations is that each “part” exploits by extension a high-end product known throughout the world, something about which I will talk more in future posts.
I cannot go without making mention of singular case in this relationship between fashion and hotels:
Karl Lagerfeld has agreed to update the installations of the mythical Hotel Schosshotel to fulfill a dream of his own: to have a suite decorated with his personal objects and restore the luxury of the German past.
Images: Images are not of our property, so they are under their own licenses.