The use of the QR codes has spread in the recent years and has achieved great popularity among businesses that involve customer relationships. It is normal to find two-dimensional codes in restaurants and different stores, and in the tourist sector it can also improve customer relationships and maximize customer loyalty. The objective of this type of technology is to redirect users to a specific “landing page”, which can be the official web of the hotel or some kind of offer for the potential customer.
We can see how this technology springs forth as an opportunity to interact with the customers and by offering them a series of incentives, increase hotel marketing possibilities. In addition, there is the use of web mobile, a system that has undoubtedly gained ground in the hotel business for its usefulness in terms of hotel promotion.
A clear example of how the tourist sector has adjusted to this new technology is the campaigns launched by the Tourist Office of Almería. This Andalusian province has renovated its policy to attract new visitors and has therefore integrated the QR code as a lure for tourists. This initiative aims at keeping the visitor fully informed about the cultural and leisure offer Almería has in store, supported by this platform as it is the one most used when on holiday.
In the following infographic presentation, a series of data are provided thanks to jumpscan.com, which reveals that there was an increase of 1200% of scans between July and December 2010. This fact is very surprising and clearly shows the potential of such a web mobile system.