Having a presence on the social networks has become fundamentally important in the hotel sector, as we commented in previous editions, and whoever is not there is losing an important business opportunity. Moreover, one has look after their online presence by way of Online Reputation Management, which allows us to transmit a coherent image of our organization.
A correct strategy as far as Social Networks not only means having an online presence and online reputation management of the hotel or business, but also requires the right times for publishing our content on social channels.
Consequently, we’ve come to the conclusion that to know when is the best time to publish and promote our hotel on our social networks is critical to achieving the goal the hotel has set for itself. And this positioning will also positively impact the Search Engine Optimization (SEO) of the business.
Today we’ll comment on data provided by Bit.ly, which make it clear what are the most relevant times of the day for publication on social networks. To get this data, it monitored user clicks on both Facebook and Twitter.
According to the study, we can underscore the following data:
- Facebook: It’s the social network that has most visitors both in the morning and the evening, with the moments of maximum audience at 11 in the morning and 7 in the evening.
- Twitter: The best times for interacting with the social network are between 1 and 3 in the afternoon, keeping in mind that the greater activity will be from Monday to Thursday since traffic declines on the weekends. As a result, Twitter is associated more with work hours than Facebook.
In addition, it’s also worth looking at a series of tools that help improve our web presence, as reported by the portal esencialblog.es.
- Crowdbooster: This is a free online application that analyzes Twitter and Facebook accounts that both provides a study on the social networks and gives specific advice.
- Google Timing: Designed to work with the Google social network, this is a free service that will analyze the list of followers, offering a report on the specific days and times when our publications achieve their greatest efficacy.