Hotel Distribution

GDSs, let’s talk business … on the increase

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4 March 2014 at 10:00, by

Global estrategy, Flickr

Global estrategy, Flickr

GDSs intermediaries in corporate travel and tourism continue to rise for another year. According to Pegasus Solutions latest report, forecasts arrival reservations from January to April a 5% monthly increase on the previous year, and nearly a 9% in February. Prices continue to show growth at an average of 3% in the first quarter of 2014.Corporate meetings have reduced in length of stay but not in number, this seems to be the cause of this growth.

While the annual global corporate travel growth dropped in November, profits started to emerge before the end of 2013 to make a great final sprint with a 7.4% increase compared to December 2012. ADR also improved in October by 2.7% on-year comparison.

Another news headlines this week claimed that “today, if you have an agency, you need a GDS.” So 39% of travel agents agree that a distribution system is essential for their work, according to the AGENTTRAVEL journal poll conducted this month.Data, data and more data. At this point we should stop and think if we really know what it is all about and why, so as to be able to take decisions regarding our hotel distribution.

First things first. The Global Distribution Systems or globalists (GDS) are companies based on I.T. usage with powerful reservation systems offering all travel services (hotels, flights), and distributing them to customers. It is important to emphasize that customers do not get direct contact with the GDS services offered. These services reach the airline and travel agencies. There are intermediaries.

Another important fact is that the GDSs are focused on the business travel sector, 80% (hence the agencies carry out more reservations through this service).

The Global Distribution Systems (GDS) services provided:

  • Connect travel agencies with the airlines, hotels, car rentals, cruise lines and all kinds of travel suppliers availability.
  • Process transactions in seconds.
  • Offer the best service providers prices published.
  • Reservations and tourist service sales being part of the suppliers published availability.
  • Provide detailed destination information, such as climate, currency, distance between places.

One of the many GDSs advantages is that all these services can be dealt with in one customer itinerary, technically known as PNR (Passanger Name Record).


What Idiso Offers 

GDSs have their own language, coded. They are screens with letters and numbers communicating the GDSs with the agencies and only for their comprehension, containing images and texts to describe hotels and offers, but as said, encoded. In fact, none of these service tools or GDSs have access without previous training.

“Today there are also web environments making usage easier, but the cryptic access (as we call it) is much more dynamic and fast, once the encoding is known. In any case, only suppliers or agencies have access on paying a license” explains Mathias Spitta 
 Idiso GDS & IDS Manager.

This way, Idiso offers hotels automatic worldwide “total distribution” in 4 GDSs, 365 days a year 24 hours a day for more than 500,000 travel agencies with a rate mapping (encoding) these systems are immediately available and on sale without any manual processes, totally automatic . Idiso has its own rendering code, TY – Idiso Hotel Distribution.

Idiso also offers its connection “Next Generation Seamless” through which the GDS resolve any problem immediately, so as to eliminate the tedious task of having to upload rates, availability etc. manually, which creates delays in the process.

Idiso is working with two leading management tools on the market: Lanyon, for content and RFPs management, and Leonardo for multimedia (photos, videos …). These two tools upload simultaneously and automatically the same information to all 4 GDSs.

Idiso also gives its customers the opportunity to upload their companys’ negotiated rate proposals (large groups of travel agents such as Carlson Wagonlit, BCD, HRG, etc.) related to business travel. These are not negotiated, through Lanyon RFP tool hotels are available to more than 500 companies that manage their priority hotels during the last quarter of the year. And, as said, this is a market that involves 80% of theGDSs business.



Idiso Digital

Idiso Digital

Marketing & Distribution Services

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