Mobile & Web Hotel

What Your Hotel Web Needs to Catch Users Attention and Their Reservations


24 April 2014 at 10:00, by

Color Explosion

Colour explosion. Google Plus.

Innwise is up-to-date with the latest trends in design and will show you how to maximize your hotel’s website so as to convert visitors into reservations. From the visual point of view as well as organic positioning (SEO)  and the usability for all mobile devices (smartphones and tablets). What is known as Responsive Design.

A good web design should be visual. Furthermore, it should act as a showcase for interactive sales with the users. To attract users, Innwise uses Attention Calls (call to action) that raise the conversion. Another key aspect is that the website is easy to use. This is achieved by constantly showing visitors the best offers and the different sections.

Furthermore, Innwise create look & feel micro-sites. This means that the domains have the same visual layout on every page. Visual coherence. In this way, a clear and powerful brand communication, an easier product and user identification is achieved. We also design landing pages to support SEM campaigns. Some landings, the same as the micro-sites, maintain consistency and visual coherence all the time.

This section may also include a landing-home product design and launch. One strategy has two main advantages:

1) savings in maintenance costs (hosting, content, updates …)
2) Best SEO. Avoiding positioning several websites fighting for the same keywords.

Furthermore, our best way of achieving a solid SEO strategy is the responsive design,  essential for a good positioning in Google,  according to the searcher. This means adapting your hotel website to mobile devices (smartphones and tablets). Innwise configures different page versions based on the access channel.

A fundamental requirement,  according to the software giant data, 70% of the population use a smartphone and only 6% of companies have an optimized version for these devices. If you choose Innwise to design your hotel website, you will become part of this select group.

This combined strategy of responsive design + SEO has great benefits:

1)    A single unified web. Therefore, more efficient indexing and increased maintenance

2) Avoiding duplicated content that Google penalizes

 3) Easier to get inbound link

4) Increasing control of redirection to internal links

5) Best usability, which increases the user’s continuity time

6) Google rewards with better indexing on your mobile version to pages that are adapted to these devices

Moreover, Innwise apply the technique Test A / B in order to determine which version of the same page provides a higher conversion. This means which converts more visitors into reservations.

Finally, focusing on Drupal, the same as CMS for web pages, because: it is easy to use, allows a homogeneous content appearance and optimization for good search engine positioning, it is available in several languages​​, safe and supports domains with high traffic volume. Your best guarantee is that large institutions and companies, such as Amnesty International, Harvard University and Ikea, have already implanted it.      

Idiso Digital

Idiso Digital

Marketing & Distribution Services

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