GDSs Hotels
Mobile & Web Hotel

GDS reservations on the up. Website image value

9 comments

5 June 2014 at 10:00, by

Beautiful. Google Plus.

Beautiful. Google Plus.

When the image and the text match, everything is easier.. Travel procedures through Global Distribution Systems (GDS) had a 2.8% worldwide growth during the first third of this year, with respect to the same period of 2013.

This growth being mainly due to the increase in business trips and their duration which is normally a little over two days.

Depending on the continent, Europe leads the increase with 5.4%, while North and South America have seen journeys organized through these tools reduced: 4.6%, in the North and 3% in the South. No great change has been registered regarding Africa, Asia and Oceania.

Business Travel News reflects figures directly effecting average daily rates (ADR), which show an increase of nearly 4% in the American continent. Forecasts predict that this trend in reservations via GDS will stay the same during May, but will decrease in June and July, coinciding with the figures for the same period last year.

Maybe to regulate figures hotels should emphasize on the images and texts describing their website offers as this is an essential aspect, according to Microsoft users sometimes only stay on a page for a few seconds. Leonardo website has given seven tips on how to achieve the balance between image and text quality on their hotel webpage.

1) A warm welcome. The user should feel invited to make a virtual visit of the hotel. Highlighting the hotel’s strong points and its location could be a good starting point. Furthermore, special attention should be paid to any complementary facility like breakfast and free Wi-Fi connection. Everything that could mean an added value with respect to competitors like flexibility in check in/out, fresh basket of fruit in the room on arrival, computer room for business travellers or the pool for leisure guests.

2) Differentiate room types. This is the first thing potential customers look at so is the reason why it is enormously important to emphazise the visual aspect,  highlighting different room characteristics. Anything not appearing in the images,  for example bathrooms or minibars, should be mentioned in the text.

3) The potential guest should be enticed to choose a superior category room. Travellers, especially leisure, normally choose more exclusive options, for this reason the descriptions and photos must assure them the extra cost is well worth it.

4) Highlighting details. Characteristics that differentiate your hotel from competitors. As every establishment has a well defined target all the services that are sure to be popular should be included here, for example  Manager’s happy hour, children’s clubs or special discounts on some excursion or local sighseeing tours.

5) Personalized attention for special guests. Meeting rooms should be described for the business guests including all their facilities: capacity, equipment etc.

6) The importance of dining room service. With special attention to breakfast, but without neglecting other meals.

7) Create attractive image texts.  Codes, abbreviations and generic language should be avoided and there should not be more than three to six words giving a precise description below each photo.

 

 

Idiso Digital

Idiso Digital

Marketing & Distribution Services

9 comentarios 

  1. carolina jerseys 21 September 2017 - 3:23

    Thanks a lot for providing individuals with an exceptionally brilliant chance to read from here. It’s always so sweet and also jam-packed with a lot of fun for me and my office colleagues to visit your website no less than thrice in one week to study the newest guides you have. And indeed, I’m also actually satisfied for the eye-popping methods you give. Certain two tips in this post are honestly the best we have ever had.

  2. JeffHovepror 24 September 2017 - 21:43

    Propecia Madrid Kamagra Oral Jelly Avis cialis Cialis Forum Cialis Pharmacy Uricon With Out Precritpion For Dogs Viagra Sans Ordonnance Forum

  3. Britta Clugston 25 September 2017 - 3:08

    Some genuinely wonderful info , Glad I discovered this. “Be true to your work, your word, and your friend.” by Henry David Thoreau.

  4. RonOranuami 28 September 2017 - 6:46

    Levitra Comprar En Espana Generic Viagra 44 Cent A Pill Online Pharmacy Bactrim Ds cialis online Canadiaan Drugstore Sekking Fluconazole

  5. ralph lauren outlet 28 September 2017 - 18:46

    I definitely wanted to jot down a simple remark in order to thank you for all the stunning techniques you are placing at this website. My prolonged internet search has at the end been rewarded with extremely good facts to go over with my friends and classmates. I ‘d express that we readers are very much endowed to dwell in a remarkable network with very many perfect people with helpful guidelines. I feel rather privileged to have seen your weblog and look forward to many more thrilling minutes reading here. Thanks a lot once more for a lot of things.

  6. RonOranuami 3 October 2017 - 0:47

    Canadian Vegga 100 Viagra Sante Canada levitra sold over the counter Does Augmentin Work Better Than Amoxicillin

  7. RonOranuami 5 October 2017 - 4:52

    Ordine Kamagra Generic Purchase Nexium Levitra Orodispersible viagra Fluoxetine Need Legally Low Price With Free Shipping No Rx Viagra Cialis Levitra Ohne Rezept

  8. RonOranuami 7 October 2017 - 23:27

    Buy Abortion Pills Online cheap cialis Instructions Priligy Posologie 40 For $99

  9. RonOranuami 11 October 2017 - 11:36

    Amoxicillin Suspension Dosage For Cat viagra Cialis Legal Bestellen Cialis Schwarzmarkt Acquistare Kamagra In Spagna

También te puede interesar