Hours dedicated to collecting information about hotels interested in the same segment, revising long reports to know competitor’s prices and discussing pricing strategy … The market is much more dynamic than all of that! Information should be obtained at a flance and decisions made immediately.
A system showing pricing is in line or not with the market can help hotel revenue management. Idiso Checker has this objective, a tool developed by Idiso Hotel Distribution technological company. Cynthia Rodriguez van Hek, New Products & Account Manager of the company explains in detail.
According to Cynthia Rodriguez van Hek “knowing your competitor’s prices is the key to any Revenue Management strategy, but only if the information is obtained at the right time. Idiso Checker technology provides this information immediately with simple usability to make the right descisions so as to improve your business profitability.”
In any hotel establishment there are internal and external factors that affect revenue management. Among the internal factors are the hotel structure, margins and costs, and the external factors are where competition comes into action.
“Looking at the competition, we can see that an event in the city has greater impact than expected. Reason why your competitors are offering higher prices. We also find that for a specific date your hotel is well above the competitors price, using this information given by Idiso Checker, your hotel situation should be analyzed, maybe what you are selling is more expensive because of a high- level occupancy and a decision of whether to modify rates or not should be taken.”
Idiso Checker permits daily updates of your hotel and competitors prices, with one click you can carry out searches for other dates
Hotels can monitor competitors, spending hours searching day by day their prices on different sales channels. This is tedious work and subject to human error, which an automatic system greatly reduces.
“Idiso Checker permits daily updates of your hotel and competitors prices, with one click you can carry out searches to analyse the market situation on other dates. The price is affordable for any hotel, and even more so when manual work time on-site or possible out-of-date data is taken into account, “ explains Rodriguez van Hek.
But .. What is Idiso Checker?
It is not a bird, a plane, nor an application. It’s simpler than all of that: it is an online tool requiring no download and being able to be used from a computer, a tablet or a Smartphone.
Idiso’s New Products Manager emphasises on the simple usability, as the information can be visualized easily avoiding tedious reports. “A single report gives day to day information of your hotel and competitor’s prices.” she outlines.
It is an online tool requiring no download and being able to be used from a computer, a Tablet or Smartphone
For hotel convenience Idiso Checker has included automatic processes. Rodriguez explains why: “We understand that logging in every time you want to check information can be tedious for the hotelier, so with parameters chosen by the user it is possible to generate daily reports.
The user decides who these reports are emailed to: hotel managers, reservation managers, sales managers … This way information is sent directly to your inbox for analysis. “
What hotels is this focused on?
Idiso Checker is a tool designed for all types of hotels, based on Idiso Hotel Distribution technology and its hotel know-how, whcih ensures constant evolution and adaptation to market needs.
“The information given by our customers is very important. Our goal as a company specializing in hotel distribution is to provide tools to help the hotel in their day to day work. “
Idiso Checker also lets you control price parity with the Parity Checker module if Idiso Booking Engine is integrated, showing your direct channel price with all the other channels.