CRM for Hotels

Thomas Cook uses TrustYou to manage their online reputation


28 October 2014 at 10:00, by

TrustYou logo,

TrustYou logo,

Thomas Cook has reached an agreement with TrustYou to manage the online reputation of their more than 45.000 associated hotels for a number of years. Innwise’s partner TrustYou will provide the hotels with indications of how their clients feel about them, this will help them take measures to improve their services.

Opinions are what most influence travellers when making their decisions and finding out about the hotel. But this involves millions of pieces of data.

TripAdvisor is responsible for just 25% of the opinions worldwide. There are many other sources that offer valuable information: blogs, tweets, Facebook posts, debates, Instagram, Pinterest, etc. TrustYou, a partner of Innwise, is in charge of collecting and managing a massive amount of data, all with the aim of helping hotels to improve their services.

Thomas Cook has recognized this and reached an agreement with TrustYou which will allow them to control the service provided by the hotels they have contracted, as well as search for and analyse the opinions of the consumers regarding the accommodation they offer.

You see TrustYou, searches for, analyses and filters hundreds of different opinions over a wide and fragmented market. Their software is sophisticated and their products easy to use. Their unique algorithm doesn’t only analyse the value associated to each opinion published in the internet, but the semantic analysis technology is able to understand, process and classify the content of the comments written by hotel guests.

The result is concise and extremely useful for the hotel’s management team. The information and unique visualization help travellers plan their journeys, while the hotels are able to improve their offers.

Innwise and TrustYou can help you manage your hotels online reputation

Reviews from more than 420.000 hotels in 26 different languages. That’s the amount of comments that the TrustYou search engine stores in its platform. At Innwise, as TrustYou’s partners, we are experts with more than 3 years of experience using this tool, thanks to it we can monitor the online reputation of hotels and establish plans of action so they can improve.

Our services include, to just mention a few: monitoring and analysing the opinions published in more than 250 internet portals, paying special attention to the major review sites and social networks; provide a report on the initial status of Benchmarking with the selected CompSet; produce regular reports including the development of key indicators; propose recommendations and improvements; send alerts to the hotels; and manage the answers.


Idiso Digital

Idiso Digital

Marketing & Distribution Services

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