Consumerism, technology and variety; these are the three pillars post-tourism rests upon.
We leave the conventional behind and equally contemplate a virtual tour without leaving the comfort of our sofa or actually visiting a theme park. We want to have fun, no matter how long the stay. Seize the day is our motto and hedonism our flag. For us, travelling is a road along which we find and discover different, innovative experiences.
To reinforce the concept of post-tourism, we can highlight its main features:
1) Short trips. This form of tourism can take place where we live or in a nearby area. You don’t have to travel hundreds or thousands of kilometres to have fun.
2) Virtual surroundings and recreations. Technology allows for great creative capacity, to propose and engage in very particular journeys. For example, tours around certain venues using devices such as Google Glass, without having to set foot outside our own home.
3) Less interaction with the local communities. Linked to the previous point, as we can find an enormous amount of information thanks to our smart phones, we may not need to have so much to do with the locals, the opposite of classic tourism.
4) Technology is the engine. Post-tourism is not defined by natural or cultural resources, but by the modern technology an area can offer.
Sergio Molina, economist and father of the term post-tourism, assures us that this paradigm implies a break from the traditional tourist model. “Post-tourism brings with it a new way of seeing tourism in the organizational field and work relations.The present scene, therefore, points to a change in the structure and type of tourist organizations that need to adapt to modern trends; those that link local tradition and globalized processes with information technologies.”
After this reflection, we can claim that post-tourism is the result of innovation brought on by technology in all its aspects. The planning of the journey is no longer important, rather the experience it can yield. The concept is huge, to the degree that adaptation of 3D and 4D cinemas is classified as post-tourism.
This model doesn’t only affect journeys, but also a lifestyle that is changing at the same rate as the new consumption needs. Proof of this dynamic was the birth of the Business class in airlines.
The Travel Insurance blog tells us that this service dates back to the end of the 70s’ as a strategy to attract business travellers and adapt to their needs. However, it has become well established as a travel program with a whole series of services and complements that are not available in tourist class. For example: a large range of comfortable seating (that in transcontinental flights turn into actual beds), plenty of space to stretch one’s legs, generous gourmet meals and premium cavas. All served by an excellent looking cabin crew with exquisite customer service.
Yet more proof that post-tourism goes beyond the journey. It is conceived as a unique experience that awakens unknown feelings in the traveller.