Hotel Marketing @en
Mobile & Web Hotel

Will 2015 be the year of the tablet?


23 February 2015 at 10:00, by

Tablets, Google Plus.

Tablets, Google Plus.

More than 1 billion users worldwide will use these devices during the next 365 days, a figure that marks a 17% increase. Spain finds itself in thirteenth place, with 16 million consumers using this kind of device.

eMarketer claims that tablets are widely accepted, but with some comments that give rise to a slightly conservative vision regarding the medium and long term impact of these devices:

1) They are still perceived as luxury items

2) They have to compete against many other devices and applications: Phablets (smartphone + tablets), wearables, smart TVs and game dedicated platforms. Especially in Japan and South Korea.

3) The use of tablets can be a bit confusing, especially in markets where smartphones and phablets are well established.

When it comes to the number of users, China, USA and India are the countries where tablets are used the most. The analysis highlights that Brazil will soon establish itself in forth place, overtaking the United Kingdom. In 2016, Indonesia will place itself among the top five, as it will reach 38 million users. And, in 2018, nearly 20% of the world’s population will use these devices regularly.

Tablet users by country,

Tablet users by country,

Making the most of our country’s thirteenth place, we wanted to delve deeper into the use these devices are given here in Spain. The Universidad Internacional de La Rioja (International University of La Rioja), has published a report related to this, #InformeTAB. These are its most significant findings:

  • Night-time is the best time. 64% of users use them in bed before they go to sleep. Followed by the afternoon armchair period with a ratio of 44% and finally in the morning at work with 30%.
  • Emails, social networking, information gathering, and online games are the most frequent activities. Youths between 18 and 24 are the ones who use these devices most while on public transport in the mornings. The main use we give them is to communicate, whether by email (95%) or the various social networks (93%) followed by: games, checking online press, weather reports, or travel information (in that order).
  • Gender differences. Men make a more concentrated use of their tablets to communicate through the social networks at home, after work, while women use them equally all day long. In three out of ten homes, the children also use them, especially those aged between 7 and 12.
  • Trips and clothes are the items most purchased on tablets. However people still have reservations. 77% of users claim that presently they would rather make purchases through the browser than a company’s app. The main reason behind this is that they feel they will not find a brand’s whole catalogue when using these platforms.

Tablets have become an every day item and it doesn’t seem like this will change in the near future. But there may be a decline when it comes to their infiltration due to the large offer of devices available.




Idiso is much more than a technological service provider. Our mission is to provide real value to our clients. We want to become THE GLOBAL HOTEL SALES PARTNER, helping hoteliers sell more and better thanks to our 360º distribution and marketing solutions.

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