Mobile & Web Hotel

Google brandishes the whip punishing non-responsive websites

20 comments

7 April 2015 at 9:44, by

Google penalty, Google Plus

Google penalty, Google Plus

Even though it has given the 21st of April as a deadline for non-responsive pages to be updated, the giant will not budge. Providing a great browsing experience from all devices is no longer an advantage, it is a must. Google informed everyone of this new measure through their official blog. This is not a triviality, websites that are not correctly optimized risk loosing between 20 and 30% of their traffic.

The popular browser’s aim with this move is to show companies, once and for all, how important responsive design is, providing easy browsing whether on a computer, smartphone or tablet.

So Google will let well-adapted websites through the filters and basically ostracise those that aren’t. This will be a big blow to the SEO positioning of companies who have slacked in this regard.

Users will be the main beneficiaries of this purge because, when making a search, those to come up tops will be websites that have been validated at all levels: from content to device compatibility.

According to Search Engine Land, with this change in algorithm, Google expects to change the display results by 40%, a larger change than those set by other similar precedents such as Penguin or Panda. Mobile searches take up over 50% of the total, so it will have a great impact on these.

If you want to check a site, Google has enabled an address where you can go and evaluate websites’ compatibility levels. But the change in Google’s algorithm is not all to do with mobile sites. Their algorithm now rewards sites that work hard on the content, not like before when the most important thing was to repeat the key words no matter the cost.

Another remarkable feature of the announcement is that, for the first time ever, Google has officially recognised a SEO positioning factor, setting a date for the algorithm update when the SEO factor will become a sine qua non condition to promote one website over others.

In conclusion, adapting and quoting Bruce Lee’s famous words: “Be responsive my friend”. At Innwise we always use this type of design for our hotelier clients. That way we have anticipated Google’s moves and will avoid any penalizations from the 21st of April onwards.

 

Idiso Digital

Idiso Digital

Marketing & Distribution Services

20 comentarios 

  1. minnesota vikings jerseys 15 September 2017 - 17:39

    /xe/

  2. kate spade outlet 20 September 2017 - 10:32

    Thanks for your entire efforts on this blog. Betty enjoys participating in investigations and it’s simple to grasp why. Almost all hear all relating to the compelling tactic you give precious thoughts through the web blog and therefore strongly encourage participation from other people on that content plus our own child is truly discovering so much. Take pleasure in the rest of the new year. You have been carrying out a superb job.

  3. Larwase 26 September 2017 - 1:00

    Cialis Duree Traitement cialis buy online Rash Amoxicillin Dutasteride 0.5mg Avidart Sale

  4. Larwase 29 September 2017 - 6:47

    Farmacie Online Tamoxifen Buy Generic Propecia Online Forum Viagra Moins Cher cialis price Free Shipping Legally Zentel Discount Cheap

  5. cours de theatre paris 30 September 2017 - 12:05

    Thanks-a-mundo for the blog.Really thank you! Much obliged.

  6. Larwase 4 October 2017 - 12:36

    Us Parmacy No Script Needed Generic Levitra Compare Price Onlinepharmacy. viagra Fish Flex Cephalexin Finasteride Vs Propecia Hair Loss Treatment Buy Nexium Uk

  7. Larwase 5 October 2017 - 8:26

    Forgot To Refrigerate Amoxicillin 72 Buy Gonorrhea Treatment Cialis Pharmacie Pas Chere Paris viagra Vendita Viagra Originale Cialis 2.5 Mg Daily Use Cheap Fluoxetine Antidepressant Prague

  8. can ho dic phoenix 6 October 2017 - 16:32

    I truly appreciate this post.Really looking forward to read more. Really Great.

  9. Larwase 7 October 2017 - 2:21

    Cialis Generic Canada Viagra Paypal Fast Delivery Generic Viagra levitra purchase Priligy Pas Cher Stromectol 3mg Amoxicillin Allergy Weeks

  10. buy hacklink 9 October 2017 - 6:28

    Great post.Really looking forward to read more.

  11. sklep z lekami na potencje 9 October 2017 - 8:07

    I loved your blog article. Will read on…

  12. Larwase 9 October 2017 - 9:21

    Generique Kamagra 100mg Online Inhalers No Prescription Usa Buy Viagra Montreal viagra Viagra Kaufen Spanien

  13. Osimi sea view 9 October 2017 - 10:24

    Really enjoyed this article. Will read on…

  14. solarmovie 10 October 2017 - 12:09

    Thanks for the blog post.Much thanks again. Really Great.

  15. Larwase 10 October 2017 - 12:50

    2.5 Cialis Is It Enough Best Price For Viagra Brand viagra online prescription 5 Mg Cialis Online

  16. Sterling Businesses Ltd 10 October 2017 - 14:19

    Say, you got a nice blog post.Thanks Again. Will read on…

  17. pirater un compte facebook 10 October 2017 - 16:36

    Great, thanks for sharing this article.Thanks Again. Really Great.

  18. pirater un compte facebook 11 October 2017 - 1:01

    pirater un compte facebook

  19. solex 11 October 2017 - 10:09

    solex

  20. Larwase 11 October 2017 - 10:23

    Propecia Online Review Buy Nosipren Prednisone 20mg levitra online paypal Lotensin Pneumonia Amoxicillin

También te puede interesar