These are fascinating, but uncertain times, for Travel Tech; consumers are evolving at an unstoppable rate. Consumer behaviour is influenced by mobility, connectivity and the many options that mean the whole world is just a click away, making this progress inevitable. In this environment, where changing society demands more and more solutions and knowledge, the tourism industry needs more than ever to be flexible, innovative and to adapt to the changes imposed upon it by the constantly evolving world and the new players that require daily interaction.
Here at Idiso, thanks to our more than 17 years’ experience in the sector, our team of 450 professionals, and high quality technical innovation, that have been our focus since the beginning, we are leaders in Hotel Distribution solutions: these pillars have led us to excellence and recognition in our field. But the moment has arrived to reposition ourselves in a complex market, to become more than just providers of high quality technical tools, to add real value to our clients, giving our all to meet their individual needs, paying attention to the new environment, helping them generate higher income.
But the moment has arrived to reposition ourselves in a complex market and our raison d’être has changed. We do not only want to be a simple strong and robust technological platform. Rather, we have taken a qualitative step up, to go beyond pure technology in order to be capable of providing real value to our clients, hotels, by really involving ourselves in their specific needs in order to provide them with better financial results.
We want to be your partner and grow together. Idiso: Your Global Hotel Sales Partner
In practice, this new commitment is reflected in two new departments; two crucial influences for satisfying our raison d’être:
1) THE IDISO DIGITAL DEPARTMENT
Clients are digital. A new breed will dominate in 2020: Digital Natives, their behaviour will require hotel chains to make big changes, transformations even. Added to this we have the unstoppable growth of OTA’s, the hotel sector must compensate for their online domination and centre their own efforts on generating more income through the Direct Channel, Digital marketing and knowing their clients.
Idiso has created two new initiatives, to help meet the challenges of this paradigm and provide solutions. These initiatives join their knowledge of the hotel world with their management tools and Digital Marketing services, aiming to proactively help clients sell more and increase their RevPAR:
Idiso Consulting offers you an integrated hotel distribution strategy and digital transformation consultancy, with the aim of quickly changing the channel mix. It includes the following areas: Distribution Strategy, Health Check, Customer Strategy and Revenue Optimization, with the objective of managing the customer’s journey from acquisition, conversion and customer loyalty.
Idiso Digital was designed to be your expert digital marketing department, increasing your sales through online channels, made up of a team of highly qualified Performance Marketing, Digital Data Marketing and Programme Marketing specialists, focused on optimising your hotel’s conversion rates. We have our own powerful Digital marketing platform that specialises in hotels, allowing us to manage omni-channel campaigns, including attribution and analytical tools, using its own automatic bid management system and keyword optimization on our partner’s networks. Our goal is to maximise the marketing budget, optimising the investment in each medium though advanced attribution algorithms.
2) INNOVATION DEPARTMENT
It is estimated that by 2003 humanity had generated a total of 5 exabytes of information, created and stored worldwide. Presently, we generate the same amount of information every 2 days. Information is the new currency and companies that can get hold of it can be more competitive. Idiso’s aim is to help hotels use information to their advantage, starting from two different concepts.
- Capture new information from data sources other than the hotel’s own system (Big Data).
- Increase sophistication level of data analysis, not just to help improve the descriptive analysis (understand what happened and what is happening) but also to give solutions that allow a predictive analysis (understand what will happen in the future) and a prescriptive analysis (recommend what action to take to obtain the best results).
Along the lines of gaining more benefits and learning from the information and data generated every day, Idiso has created the following product:
A system that, by processing the information generated by the hotel’s own PMS, as well as information automatically gathered from 20 external sources, offers a global view of your hotel’s situation and helps you understand what is happening. You can thus avoid endless meetings, hours of work and decision making becomes easier.
Idiso Insight lays out all the information in a way that enables the analysis of any criteria and offers a very visual interface, allowing you to examine all the information simply, and analyse different data from the same perspective, helping you understand the relation between the data and parameters so you can create your own control panels per your specific needs. It is a Cloud solution, a unique data storehouse, accessible to all organization levels, that also has a mobile app allowing users to access the information anytime, anywhere.
Revenue Management System
Idiso has trained hotel professionals in the best Revenue Management strategies, and the use of tools to speed up a Revenue Manager’s job, for many years now. But we saw a real need for a more complete, easy to use tool, so we set the goal of creating iRMS, Idiso’s RMS tool for hoteliers.
Our new tool manages all the needed information for your hotel in real time, helping you understand what will happen in the future and what actions to take to improve your Revenue. A winning combination thanks to our wide knowledge from a hotel business perspective and our expert Forecasting, Machine Learning and Big Data team, that is well experienced in Data Mining and artificial intelligence.
iRMS is a complete solution that will let you proactively generate alerts, perform a detailed analysis of the competition’s rates and reputation, as well as analyse budget compliance, statistic models and Forecasting techniques, and set the optimal price for each moment thanks to the optimization and simulation algorithms. All this from one place and interactive interface.
iRMS also includes an innovative, easy to use, module of Machine Learning, that helps you define your own sales strategy using all the information your system captures and generates (Forecasting, elasticity, sale tendencies, probabilities, etc.).
And of course, you can integrate Idiso iCRS with iRMS and thus transfer rates, opening/closing sales, discounts, etc. Everything you could possibly need in a unique product that meets every Revenue Manager’s requirements.