CEO in InnWise
Interested in marketing, distribution and technology from the perspective of new-business design that responds to the opportunities and challenges faced by tourist businesses and destinations.
3 October 2012 at 10:00, by Alf Castellano and Romén Mesa
Most hotels that form part of a chain have their own singular qualities, which on occasion can vary greatly among each other. That means that within the same hotel chain there can be both urban hotels targeting business and large … continue reading »
27 June 2012 at 10:00, by Alf Castellano
Article previously published in issue 452 of Tecnohotel Magazine: The distribution Map in Spain, by dot.uve The evolution of tourism agencies in Spain in the past two years has been marked by two major external elements: on the one … continue reading »
11 June 2012 at 10:00, by Alf Castellano
We have more distribution and marketing channels for hotels now than ever, but at the same time there has never been such a general perception of so much limited control. And the problem, moreover, is that if those who define … continue reading »
21 May 2012 at 10:00, by Alf Castellano
In the late 90s there was a strategic planning meeting at the highest level in the TUI headquarters in Hannover. The Steering Committee presented an interpretation of the dynamics affecting tourism distribution and thereby deduced the role that TUI would … continue reading »
14 May 2012 at 10:00, by Alf Castellano
I am fully aware that half the money I spend on advertising is wasted; the trouble is, I don’t know which half. So said John Wanamaker, New York retail magnate from 1900, about the difficulties in identifying the true return … continue reading »
14 March 2012 at 11:00, by Alf Castellano
Article previously published in issue no. 451 of Tecnohotel Magazine. Over the past 10 years the tourist sector has undergone a process of wholesale transformation that has contributed to the creation of a new map for the distribution and sales … continue reading »
8 March 2012 at 11:00, by Alf Castellano
I think we all agree by now that (almost) no one doubts the importance of innovation for developing alternative business models that give a significant push to touristic competitiveness, and which amounts to an important motivation in our position of … continue reading »
28 January 2012 at 7:00, by Alf Castellano
Previously published in 02B Journal of the Tourist Industry. All providers of tourism products and services aspire to “multichannel” sales, a euphemism for direct sales, which has two immediate effects: On the one hand it generates tension between distribution channels – within which … continue reading »
5 January 2012 at 7:00, by Alf Castellano
There is only thing that gets my dander up more than Ryanair’s crude provocations and that is the hypocritical and half-baked debate that occurs regularly over the so-called subsidies for low-cost airlines. I also realize that the first part of the … continue reading »
19 December 2011 at 1:15, by Alf Castellano and Edu William
When working on the transformation of traditional destinations, we find ourselves facing two common problems: at the product level, the standardization of the offer and the value proposition; and at the level of public management, the financing. We believe there … continue reading »
10 December 2011 at 10:00, by Alf Castellano and Edu William
We’re not aware of it because we are a part of the change. We are inside the thing itself, inside its resistance to movement. In our comfortable roles. We know things are not going well, but we are afraid of … continue reading »
10 December 2011 at 7:57, by Alf Castellano and Edu William
The values we talked about in the previous post, belonging to the new society, are being applied through tourist demand to a certain degree – a degree that, while it is still not the majority of overall demand, does represent … continue reading »
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