Key Account Director in InnWise
Specialist in eMarketing and tourism. Always looking ahead, he enjoys investigating new technology and its application to marketing projects.
19 September 2012 at 10:00, by Bernat Comas and Romén Mesa
Recently we heard about Google buying the travel guide Froomer’s. A similar operation was performed hardly a year ago, when it bought the popular restaurant guide Zagat. These acquisitions place Google in a privileged position, as it now owns important … continue reading »
3 September 2012 at 10:00, by Bernat Comas
In the past, I have written about apps like Foursquare, Facebook Places or recently Google+ Local, which allow carrying out geolocation campaigns based on check-ins by the users. Although the popularity of such apps is increasing, according to Forrester Research, … continue reading »
29 August 2012 at 10:00, by Bernat Comas and Romén Mesa
Foursquare has become a useful tool for businesses, as far as the relationship between customer and consumer are concerned. It benefits businesses, especially hotels, as it offers a great opportunity to geoposition our hotels and to offer customers a special … continue reading »
30 July 2012 at 10:00, by Bernat Comas
This term, so commonly used recently refers to innovators, leaders, communicators, entrepreneurs, directors, authors, trainers and all those charismatic, creative professionals who also stand out from the rest for their successful careers so far. We can definitely learn from these … continue reading »
18 July 2012 at 10:00, by Bernat Comas
There is no doubt that “content is king,” as hundreds of marketing professionals will attest. There are many ways to promote our web on the Internet, including paid campaigns like Search Engine Marketing (SEM), e-mail Marketing, Affiliate Marketing, Social Media … continue reading »
11 July 2012 at 10:00, by Bernat Comas
It’s been nearly four years since I began blogging, and the way to disseminate a post had changed much in that time. Writing a blog in constant work involving effort, dedication and constancy, and it’s not enough to simply publish … continue reading »
28 May 2012 at 10:00, by Bernat Comas
How do I measure the return on investment (ROI) in the social media? That is question no. 1 for today’s marketing specialists. Users are adapting to social media with dizzying speed, while businesses follow in their trail trying to communicate … continue reading »
15 May 2012 at 10:00, by Bernat Comas
A recent study at the University of Portsmouth, published in Hotel-Industry has shed light upon the direct correlation between profitability and hotel website quality. In most cases, little developed web pages with few resources lead to lower occupancy levels and … continue reading »
10 May 2012 at 10:00, by Bernat Comas
Most of you will know Google’s famous philosophy and slogan: “Don’t be evil”. It is one of the 10 points included in the conclusions of the corporate plan “You can make money without doing evil” and refers to the fact … continue reading »
4 May 2012 at 10:00, by Bernat Comas
We are in a hyper-connected world, in which Internet users relate with others naturally and intuitively. Nevertheless, at present the great majority of companies do not have the same level of communication and connection in the social media. There are … continue reading »
23 April 2012 at 11:00, by Bernat Comas
Marketing and its strategies have changed. At times we talk about new sales techniques, in new media and channels, in others it is simply an adaptation of old concepts to the online environment. Remarketing is a sales strategy that’s been … continue reading »
18 April 2012 at 11:00, by Bernat Comas
Times change, as do buying habits. Thanks to the Internet and the many mobile devices that we have in the market, the possibility of staying connected to the Web at all times is already a reality. Nowadays we are all … continue reading »
22 February 2012 at 5:00, by Bernat Comas
As the continuation of Part I of the Introduction to a Hotel eMarketing Plan, in which we saw what were the general steps for the conception and execution of the Plan, in this post I will focus on the key … continue reading »
12 February 2012 at 5:00, by Bernat Comas
As we make our way into 2012 there is no need to mention the importance of online marketing for any hotel or hotel chain, no matter the size. The arrival of eCommerce in the tourist sector was and continues to … continue reading »
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