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Hotel Marketing @en

A Batalha pela Venda Directa


26 August 2017 at 12:07, by


A Batalha pela Venda Directa Diariamente lemos noticias que prometem  o “segredo” para melhorar a venda directa dos hotéis. A mensagem que recebemos é linear no seu conteúdo: paginas web responsive , fotografias digitais grandes, paridade de preços, utilização de bots e campanhas metasearch.  Serão estes … read on >>

Hotel Marketing @en

How to Provide Guest Incentives Thanks to the Social Networks

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28 December 2012 at 10:00, by and

social networks

The social networks have opened a large window of possibilities for hotels. Having a presence on these platforms brings a perfect opportunity to maximize the earnings of hotels. The other day we spoke about how the hotel business has changed since … read on >>

Hotel Marketing @en

From the call centre to the social customer service: a new era in customer service


7 December 2012 at 10:00, by and

CRM Hotel

For many years call centres have been the direct link between the hotel and the customers. Recently, however, an alternative to the call centres has sprung forth: the hotels’ social networks, a new path of communication between customer and hotelier. … read on >>

Hotel Marketing @en

When Is the Best Moment to Publish on the Social Networks?

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5 October 2012 at 10:00, by and

social networks hotel

Having a presence on the social networks has become fundamentally important in the hotel sector, as we commented in previous editions, and whoever is not there is losing an important business opportunity.  Moreover, one has look after their online presence … read on >>

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