Marketing Director in InnWise
An Asturian who specializes in marketing and communication. Empathy and adaptability define her client relations. Stays clear of rote solutions to let her creativity flow in each project.
2 July 2012 at 10:00, by Paula Martínez Huerta
Do men and women in a company have different emotions and abilities? Who are the more creative? Who should we hire for which jobs? I am sure that all of these questions have multiple responses according to whom they are … continue reading »
15 June 2012 at 10:00, by Paula Martínez Huerta
When I was driving around Oporto about a year ago I saw a strange structure in the distance and couldn’t imagine then that this creation would appear in one of my posts on the very subject of “imagination.” According to … continue reading »
1 June 2012 at 10:00, by Paula Martínez Huerta
A consultant is “a professional who provides expert advice in a particular domain or area of expertise, be it accounting, technology, law, human resources, sales, medicine, finance, public relations, communication, foreign-language learning or other areas.” And according to this definition, … continue reading »
7 May 2012 at 10:00, by Paula Martínez Huerta
In this treacherous world nothing is either truth or lie; everything depends on the colour of the crystal one looks through Inspired by Jorge Manrique, Calderón de la Barca and even William Shakespeare, the Asturian poet and philosopher, Ramón de … continue reading »
16 April 2012 at 11:00, by Paula Martínez Huerta
Recently Tamara talked about country brands. Today, browsing through the Net in search of inspiration, I luckily ran into this marvelous video that explains the concept and creative process behind the Egypt brand. After investigating a little, I discovered the … continue reading »
9 April 2012 at 11:00, by Paula Martínez Huerta
I am going to talk about it, not because it is the last social network to join the game with real possibilities of changing the rules, or because its growth seems driven by supernatural forces or because it is on … continue reading »
6 March 2012 at 11:00, by Paula Martínez Huerta
That things have changed a lot in recent times is a given. The appearance of the Internet and rapid technological advances, as well as innovative new concepts and the surprising adaptation of classical business models to this new environment have … continue reading »
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