17 May 2012 at 10:00, by Patri Jorge
When on the same day that you’ve posted, you come across two others to save and treasure – one by Javier Silvestre presenting InnWise as a company to be taken into account for your brand.com, giving importance to marketing efforts, … continue reading »
15 May 2012 at 10:00, by Bernat Comas
A recent study at the University of Portsmouth, published in Hotel-Industry has shed light upon the direct correlation between profitability and hotel website quality. In most cases, little developed web pages with few resources lead to lower occupancy levels and … continue reading »
3 May 2012 at 10:00, by Shirley Masso
Luis Bassat himself would approve of a marketing campaign whose outcome would link the relationship between an aroma, a color or a particular song with a promoted product, in this case the extraordinary hotel. Everyone is prisoner of his senses … continue reading »
16 April 2012 at 11:00, by Paula Martínez Huerta
Recently Tamara talked about country brands. Today, browsing through the Net in search of inspiration, I luckily ran into this marvelous video that explains the concept and creative process behind the Egypt brand. After investigating a little, I discovered the … continue reading »
9 April 2012 at 11:00, by Paula Martínez Huerta
I am going to talk about it, not because it is the last social network to join the game with real possibilities of changing the rules, or because its growth seems driven by supernatural forces or because it is on … continue reading »
16 March 2012 at 11:00, by Edu William
The conceptualization of the new Liquid Tourism brings with it an understanding of the present and future impact of the Network Society – the new network-based social structure – on the Tourism Ecosystem. In the thesis I presented recently, we … continue reading »
12 March 2012 at 11:00, by Alberto Scappini
Continuing the analysis of Amazon begun in my previous post, I will deal with point number 2 of the basic elements, or features of the consumer experience, “the search and sale process,” and number 3, the “post-sale.” Personalization. The offer … continue reading »
4 March 2012 at 11:00, by Patri Jorge
The fashion shows for Haute Couture Spring-Summer 2012 are over. There is someone inside the fashion world for whom I would like to put a face.Make a simple Google search and enter Maison Martin Margiela (MMM) and you’ll see that … continue reading »
29 February 2012 at 11:00, by Patri Jorge
What do the names in the headline have in common you might ask? Nothing, absolutely nothing, but they serve to introduce the themes I’m going to talk about today. The Palm Springs International Film Festival was celebrated in January and … continue reading »
27 February 2012 at 11:00, by Edu William
We agree that we have to renovate. We have to. First person plural. Us, not them. To look elsewhere for responsible parties and bad practices only hurts us in the end. The passing of time works against us. Because we … continue reading »
19 February 2012 at 12:00, by Tamara Sánchez
In the previous post, we explored how image affects our destination choices. On this occasion, in order to better understand this process, we focus on see how that image is formed. Understanding how the image of a tourist destination is … continue reading »
4 February 2012 at 5:00, by Patri Jorge
Balenciaga. Fall-Winter 2011. Continuing the previous post about trends, I bring another “small” collection of things I’ve encountered on my stroll through the Internet. Some may or may not be copied, others are simply ideas. The may not be so appetizing … continue reading »
30 January 2012 at 11:00, by Patri Jorge
Here I present different options for collaboration, none of them connected with each other, and personally I’d prefer not to make one post out of them but they deserve mention. Nor would I go so far as to call them … continue reading »
27 January 2012 at 8:16, by Patri Jorge
We begin the week with an iconic Hotel, in capital letters: The Savoy, located in central London, opened in 1889, the first of the Savoys, first luxury hotel in Great Britain, closed in 2007 and reopened in 2007. For a more detailed … continue reading »
21 January 2012 at 11:00, by Patri Jorge
Today I begin a series of posts with examples of fashion brands that have diversified their products to include hotels with a clear message, and if you reread some of my previous posts, I believe I reach a conclusion: Hotels … continue reading »
19 January 2012 at 11:00, by Patri Jorge
Today I offer a very important example worth mentioning, a big city shop/department store opens a branch in a hotel, a case that came up as I was research the previously published posts. Imagine a luxury hotel located in a … continue reading »
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