12 April 2013 at 10:00, by Romén Mesa
These days the hotelier’s treatment of clients is really important. Good treatment or the number of good experiences had at our installations is no longer enough. The key to winning a good response from our client and his return in … continue reading »
8 April 2013 at 10:00, by Romén Mesa
Today we saw an interesting article published by Digitalmarketingworks.com in which we found appropriate practices for correctly managing our online reputation along with any possible reviews that may turn up in the wide world of the Internet. To that end, … continue reading »
15 February 2013 at 10:00, by Beatriz Sabalete and Romén Mesa
Online reputation management is an essential task for hotel operators. Knowing the opinion of clients and keeping an eye on it at all times gives us the chance to make sure our brand is not damaged. We have to be … continue reading »
4 January 2013 at 10:00, by Gastón Richter and Romén Mesa
The online presence of hotels is the window through which we can conquer new possible clients. Our presence online gives us a multitude of possibilities to hook an average Internet user and convert him into a satisfied client of our … continue reading »
2 January 2013 at 10:00, by Alberto Scappini and Romén Mesa
Nowadays the direct channel is one of the priorities for hotel owners. The decline of reservations through traditional intermediaries and the growing pressure from the OTA (Online Travel Agency) commissions require a new focus on the hotel’s direct channel, principally … continue reading »
10 December 2012 at 10:00, by Alejandro Moriana and Romén Mesa
Feedback is a key aspect within the structure of an organization. Assessment and comments on actions performed in a business environment are almost as important as the actions themselves. Of course, this notion can be applied to the hotel sector, … continue reading »
19 November 2012 at 10:00, by Laura Darder and Romén Mesa
Some time ago, we discussed the use of two social networks, Facebook and Instragram in hotels, which leads to a certain online presence that is recognised among users. It fosters a relationship between customer and company, which makes it a … continue reading »
2 November 2012 at 10:00, by Tamara Sánchez and Romén Mesa
On various occasions we’ve communicated the importance of online reputation management. In the hotel world, what might be said about us can help achieve new business opportunities or sink an offer for our services. Therefore, hotels have to modernize and … continue reading »
31 October 2012 at 10:00, by Gastón Richter and Romén Mesa
The psychological aspects play an important role in the relationship between company and customer. The emotions and the feeling of belonging to a group or tribe can be of benefit to the hotels as long as they are able to … continue reading »
17 October 2012 at 10:00, by Tamara Sánchez and Romén Mesa
It is more than well known these days that a client’s hotel experience will reverberate through the digital world. This is the basis for an online reputation, what they say about us and how they say it on the Net … continue reading »
15 October 2012 at 10:00, by Gastón Richter
At the very least, customer loyalty is a necessary practice for hotels, and affords a good opportunity for hotel properties to attract a group of clients that we know will want to return once they are satisfied with the service … continue reading »
10 October 2012 at 10:00, by Tamara Sánchez and Romén Mesa
The online reputation of hotels is directly tied to their contact with clients; in other words, the outcome of the client-hotel relationship will either improve or diminish the hotel’s image on the Net. Therefore, it is especially important that hotels … continue reading »
24 September 2012 at 10:00, by Tamara Sánchez and Romén Mesa
Hotels have a very powerful tool for their promotion to users that can become customers. Since the digital media made their appearance, hotels have taken advantage of the opportunity to make their business known and advertise it to possible customers. … continue reading »
10 September 2012 at 6:00, by Alberto Scappini
Twitter is an important tool for social Customer Relationship Management (CRM), through which a hotel can not only communicate with users and build customer loyalty, but also provide support, launch marketing campaigns and improve the brand’s reputation. Many of our … continue reading »
5 September 2012 at 10:00, by Tamara Sánchez
In the last days, we have analysed the importance of online reputation management for hotels. Today, we would like to look at how the social media can be used to this purpose and how, through small actions on social networks, … continue reading »
20 August 2012 at 10:00, by Gastón Richter
A lot has been written on the importance of achieving high levels of customer loyalty and on different strategies to achieve it. Also, on how social networks can contribute to a company’s increased penetration of the market. However, little can … continue reading »
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