21 May 2012 at 10:00, by Alf Castellano
In the late 90s there was a strategic planning meeting at the highest level in the TUI headquarters in Hannover. The Steering Committee presented an interpretation of the dynamics affecting tourism distribution and thereby deduced the role that TUI would … continue reading »
18 May 2012 at 10:00, by Adrián Abelardo
Within the new business models, there are a growing number of small tourist lodgings that are looking for sales and distribution solutions. Generally, however, these establishments are unable to access those resources independently. In response, a new market niche is … continue reading »
14 May 2012 at 10:00, by Alf Castellano
I am fully aware that half the money I spend on advertising is wasted; the trouble is, I don’t know which half. So said John Wanamaker, New York retail magnate from 1900, about the difficulties in identifying the true return … continue reading »
11 May 2012 at 10:00, by Alejandro Moriana
Determining the correct distribution mix would be easy if we only took intermediary costs into account. It’s simple to gather some data on an Excel table and see how our corporate website ranks as the best option among the online … continue reading »
1 May 2012 at 10:00, by Equipo Tech
In our last post, we took a backward glance and looked at the changes that have occurred in the tourism sector in recent times that have made the industry more dynamic. Now we’ll talk about the set of emerging technologies … continue reading »
30 April 2012 at 10:00, by Gastón Richter
It’s nothing new. For some time now the airlines have been trying to make off with the “cheese” of the Global Distribution Systems (GDS). And until now, the GDS have known how to protect their portion of the cheese with … continue reading »
25 April 2012 at 11:00, by Alejandro Moriana
It no longer surprises us to see our clients making room reservations in the hotel lobby with their smartphone. The transformation underway in hotel distribution is so significant that we see ourselves obligated to reconsider sales strategies every day to … continue reading »
13 April 2012 at 11:00, by Adrián Abelardo
The current crisis has provoked a tendency towards disintermediation, such that a business with a product to sell does so directly to the client. In the tourist sector, many travel agencies have evolved towards new models of distribution, promotion and management. … continue reading »
2 April 2012 at 11:00, by Javier Silvestre
Aiming at direct sales, i.e. the development of an independent channel for each hotel in order to increase sales while keeping client acquisition costs low, is one of the strategies that has been on every hotelier’s agenda for years. However, … continue reading »
18 March 2012 at 11:00, by Daniel Suarez
Having analyzed in previous articles in this series what a property management system, or PMS, means in a hotel, and having also described their closest and most fundamental functional systems (the main internal operational modules, the back- office financial system, … continue reading »
14 March 2012 at 11:00, by Alf Castellano
Article previously published in issue no. 451 of Tecnohotel Magazine. Over the past 10 years the tourist sector has undergone a process of wholesale transformation that has contributed to the creation of a new map for the distribution and sales … continue reading »
25 February 2012 at 5:00, by Alejandro Moriana
When we talk about the Commercial Cycle, we cannot leave out the significant changes suffered by the tourism world in the context of communication. As a result, we have undertaken leadership changes in the areas of promotion, distribution, etc., in … continue reading »
9 February 2012 at 5:00, by Alejandro Moriana
I’ll start out this article by telling a little story that will both help you to get oriented and understand what is happening with a large part of current hotel distribution. Once upon a time, not too long ago, some … continue reading »
7 February 2012 at 11:00, by Daniel Suarez
I continue here with my series on Hotel Revenue Management (if this professional topic is of interest I include the following link with more related contributions and posts). And in the case I look at today, I deal with a … continue reading »
1 February 2012 at 11:00, by Alejandro Moriana
In mid-November an article was published in HotelNewsNow.com about hotel demand in the US (in first half of 2011) that highlighted the trend of the OTAs (Open Travel Alliance) and the Reservation Centers of hotel brands to increase its market … continue reading »
24 January 2012 at 5:00, by Daniel Suarez
In one of my more recent posts I wrote about the importance to a modern hotel of combining the tasks of Revenue Management (handled internally or through an external firm specialized in the area) with an overall business strategy, well-conceived … continue reading »
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