22 August 2012 at 10:00, by Bruno Cabrera Pons
When we are faced with a project, whether the development of a new website or the implementation of a strategic project in a large company, managing it can turn into a difficult and daunting task. Making use of appropriate Project … continue reading »
13 August 2012 at 10:00, by Alejandro Moriana
I like Formula 1. Although I remember watching the races back in the 70′s and later, I realize I still follow it with some passion since Fernando Alonso began to climb ahead with Minardi. Far from letting myself go with … continue reading »
3 August 2012 at 10:00, by Gastón Richter
Some weeks back the European Union’s Association of Hotels, Restaurants and Cafes, known by its acronym HOTREC, and in which participate members of CEHAT (Spanish Confederation of Hotels and Tourist Accommodations), published a manifesto addressing the problem of the hotel … continue reading »
25 July 2012 at 10:00, by Alejandro Moriana
Enzo Ferrari once said: “I don’t know what the soul is like, but if it exists, engines must have one, as they complain, despair, rebel and behave like children, who are being brought up and educated.” In last week’s post, … continue reading »
16 July 2012 at 10:00, by Gastón Richter
When sector leaders decide to create a strategic alliance, one should pay close attention to all the details. Such alliances may add to each party’s strength and offer them a competitive advantage. It may also happen that some minor candidates … continue reading »
9 July 2012 at 10:00, by Equipo Tech
Previously in “You and Boston and Me Camping”: “We must focus on incorporating digital dynamics in the “during” so that these experiences are really attractive. “At a campsite we can enjoy the typical suitcase tourism in bungalows, or set up our … continue reading »
27 June 2012 at 10:00, by Alf Castellano
Article previously published in issue 452 of Tecnohotel Magazine: The distribution Map in Spain, by dot.uve The evolution of tourism agencies in Spain in the past two years has been marked by two major external elements: on the one … continue reading »
25 June 2012 at 10:00, by Edu William
Google is becoming the enemy that the Online Travel Agencies (OTAs) most need to defeat. It’s a nuisance that someone is acting as an intermediary to the intermediaries…even though it is what they sell to the hotels. We can join … continue reading »
11 June 2012 at 10:00, by Alf Castellano
We have more distribution and marketing channels for hotels now than ever, but at the same time there has never been such a general perception of so much limited control. And the problem, moreover, is that if those who define … continue reading »
8 June 2012 at 10:00, by Manuel Ley
Some weeks ago, our Tourism Revolution Blog published Javier Silvestre’s thoughts on the challenges faced by the hotel owner to create and strengthen a direct sales channel. The title is very descriptive – “The Direct Sales Channel Cannot Be Made … continue reading »
30 May 2012 at 10:00, by Equipo Tech
In one of last articles for the blog, Edu William commented that one of the great strategic bets for the future is to sell experiences. And as he rightly put it, we must focus on incorporating digital dynamics in the … continue reading »
25 May 2012 at 10:00, by Manuel Ley
It’s already been many years since the hotel industry decided to throw itself into the adventure of trying to capture clients directly. It made sense in theory, the numbers seemed to justify it and every day 10 new businesses with … continue reading »
21 May 2012 at 10:00, by Alf Castellano
In the late 90s there was a strategic planning meeting at the highest level in the TUI headquarters in Hannover. The Steering Committee presented an interpretation of the dynamics affecting tourism distribution and thereby deduced the role that TUI would … continue reading »
18 May 2012 at 10:00, by Adrián Abelardo
Within the new business models, there are a growing number of small tourist lodgings that are looking for sales and distribution solutions. Generally, however, these establishments are unable to access those resources independently. In response, a new market niche is … continue reading »
14 May 2012 at 10:00, by Alf Castellano
I am fully aware that half the money I spend on advertising is wasted; the trouble is, I don’t know which half. So said John Wanamaker, New York retail magnate from 1900, about the difficulties in identifying the true return … continue reading »
11 May 2012 at 10:00, by Alejandro Moriana
Determining the correct distribution mix would be easy if we only took intermediary costs into account. It’s simple to gather some data on an Excel table and see how our corporate website ranks as the best option among the online … continue reading »
English 
Español 
