21 May 2012 at 10:00, by Alf Castellano
In the late 90s there was a strategic planning meeting at the highest level in the TUI headquarters in Hannover. The Steering Committee presented an interpretation of the dynamics affecting tourism distribution and thereby deduced the role that TUI would … continue reading »
18 May 2012 at 10:00, by Adrián Abelardo
Within the new business models, there are a growing number of small tourist lodgings that are looking for sales and distribution solutions. Generally, however, these establishments are unable to access those resources independently. In response, a new market niche is … continue reading »
17 May 2012 at 10:00, by Patri Jorge
When on the same day that you’ve posted, you come across two others to save and treasure – one by Javier Silvestre presenting InnWise as a company to be taken into account for your brand.com, giving importance to marketing efforts, … continue reading »
16 May 2012 at 10:00, by Bruno Cabrera Pons
Some weeks ago we published a post on who our Project Manager should be, listing the management and personal qualities that he should have, according to the Project Management Institute (PMI). Among those qualities are those of the person who … continue reading »
15 May 2012 at 10:00, by Bernat Comas
A recent study at the University of Portsmouth, published in Hotel-Industry has shed light upon the direct correlation between profitability and hotel website quality. In most cases, little developed web pages with few resources lead to lower occupancy levels and … continue reading »
14 May 2012 at 10:00, by Alf Castellano
I am fully aware that half the money I spend on advertising is wasted; the trouble is, I don’t know which half. So said John Wanamaker, New York retail magnate from 1900, about the difficulties in identifying the true return … continue reading »
11 May 2012 at 10:00, by Alejandro Moriana
Determining the correct distribution mix would be easy if we only took intermediary costs into account. It’s simple to gather some data on an Excel table and see how our corporate website ranks as the best option among the online … continue reading »
10 May 2012 at 10:00, by Bernat Comas
Most of you will know Google’s famous philosophy and slogan: “Don’t be evil”. It is one of the 10 points included in the conclusions of the corporate plan “You can make money without doing evil” and refers to the fact … continue reading »
9 May 2012 at 10:00, by Gastón Richter
…The majority of travel websites are predictable, almost all hotel websites are similar, and the time spent navegating in them lacks, as a general rule, all interest… With this accurate introduction, Yolanda Perdomo offered her most recent post, entitled “The … continue reading »
8 May 2012 at 10:00, by Alberto Scappini
In my previous post I spoke of the importance of creating a new model of client services, and of experience as a fundamental element in this new model. Thus the importance of measuring the level of a client’s satisfaction with … continue reading »
7 May 2012 at 10:00, by Paula Martínez Huerta
In this treacherous world nothing is either truth or lie; everything depends on the colour of the crystal one looks through Inspired by Jorge Manrique, Calderón de la Barca and even William Shakespeare, the Asturian poet and philosopher, Ramón de … continue reading »
4 May 2012 at 10:00, by Bernat Comas
We are in a hyper-connected world, in which Internet users relate with others naturally and intuitively. Nevertheless, at present the great majority of companies do not have the same level of communication and connection in the social media. There are … continue reading »
3 May 2012 at 10:00, by Shirley Masso
Luis Bassat himself would approve of a marketing campaign whose outcome would link the relationship between an aroma, a color or a particular song with a promoted product, in this case the extraordinary hotel. Everyone is prisoner of his senses … continue reading »
2 May 2012 at 10:00, by Edu William
Flying is not about the plane. It is movement, freedom. We start with a model where the value of communication has resided until now in the channel: who controls the channel controls the message. The source of the impact of … continue reading »
1 May 2012 at 10:00, by Equipo Tech
In our last post, we took a backward glance and looked at the changes that have occurred in the tourism sector in recent times that have made the industry more dynamic. Now we’ll talk about the set of emerging technologies … continue reading »
30 April 2012 at 10:00, by Gastón Richter
It’s nothing new. For some time now the airlines have been trying to make off with the “cheese” of the Global Distribution Systems (GDS). And until now, the GDS have known how to protect their portion of the cheese with … continue reading »
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