13 May 2013 at 10:00, by Romén Mesa
We’re living at a time when technology is advancing in giant steps, in which changes in technology services available to users are measured not in years but in months. The appearance of personal computers and subsequent growth of smartphones have … continue reading »
10 May 2013 at 10:00, by Romén Mesa
The marketing of our hotels has broad parameters of action. Our client proposals can be more or less comprehensive depending on the resources we use. The BlogTRW brings to you some of the possibilities that hotel directors have to spread … continue reading »
8 May 2013 at 10:00, by Romén Mesa
The BlogTRW always tries to bring you the latest developments in our sector. This includes articles related to all the advances currently taking place in which technology is playing a fundamental part. We’ve already mentioned on previous occasions that hotel … continue reading »
6 May 2013 at 10:00, by mindproject
As we’ve been commenting in recent months on the BlogTRW, the social networks are one of the tools with the greatest growth recently in the hotel sector. The hotel sector is not the only one benefitting from the use of … continue reading »
3 May 2013 at 10:00, by Romén Mesa
In many cases the selection of a hotel is fundamental task for the tourist. The lodging where one stays during one’s vacation, business trips or any other circumstance always involves a situation that has to be dealt with and studied … continue reading »
1 May 2013 at 10:00, by Romén Mesa
It’s not the first time we spoken about content marketing at the BlogTRW, where we’ve always dealt with it as highly recommended practice to be able to position our hotel brand in the best places in search engines. It can … continue reading »
29 April 2013 at 10:00, by Romén Mesa
One of the elements that does the most to give credibility to our hotel is a review of our service. In many instances we fear that our clients will use this opportunity to do damage, but what we don’t realize … continue reading »
26 April 2013 at 10:00, by Romén Mesa
This is a year for online reputation management. At the BlogTRW, we greeted 2013 with an infographic focused on using online reputation in the new year. These practices are becoming increasingly important for companies due to the increased visibility of … continue reading »
24 April 2013 at 10:00, by Romén Mesa
Do we know how to manage and focus our online marketing project? Where should we focus our strategy on mobile devices? And/or do we know from which device do more of our clients make their reservations? We will ponder hese … continue reading »
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22 April 2013 at 10:00, by Laura Darder
The selection of keywords is one of the most important and difficult choices we have to make when setting up our content marketing strategy, and need to keep in mind that this is not an easy or satisfying task. But … continue reading »
19 April 2013 at 10:00, by Romén Mesa
With the appearance of the social networks, hotels have found an opportunity to interact with their clients instantly, directly and effectively. Being able to rely on a direct client-hotel channel makes customer service clearer, allowing us to more easily attend … continue reading »
17 April 2013 at 10:00, by Romén Mesa
This is the ninth of 10 installments that comprise the e-book entitled 10 Trends in Hotel Distribution. The subject is one the BlogTRW has been dealing with: the hotelier’s decision to choose a mobile application or a Web page adapted … continue reading »
15 April 2013 at 10:00, by Romén Mesa
The subject we are going to deal with today as part of the 10 Trends in Hotel Distribution is the customer acquisition cost of each client. This is eighth trend to be found in the report created by Innwise. It … continue reading »
12 April 2013 at 10:00, by Romén Mesa
These days the hotelier’s treatment of clients is really important. Good treatment or the number of good experiences had at our installations is no longer enough. The key to winning a good response from our client and his return in … continue reading »
10 April 2013 at 10:00, by Romén Mesa
Oftentimes the hotelier finds himself facing a drop-off in followers on the social networks, a situation normally not understood by account managers since the user who has accessed the site to request information about our installation usually follows our account … continue reading »
8 April 2013 at 10:00, by Romén Mesa
Today we saw an interesting article published by Digitalmarketingworks.com in which we found appropriate practices for correctly managing our online reputation along with any possible reviews that may turn up in the wide world of the Internet. To that end, … continue reading »
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